Foreign customers mean big business. The problem is knowing how to tailor your in-store experience to each traveller. As more people travel from more parts of the world than ever before, engaging with foreign cultures has never been more important.

We have years of experience of dealing with shoppers from all over the world, and so we’ve introduced The Global Blue Academy to help your sales teams engage with, and sell to, an ever-growing and diversifying group of travellers.

Our courses cover everything from cultural understanding and insights into which nationalities shop the most, and where, to more practical information on tax free shopping and currency choice

Whether it’s on-the-job training at the point of sale, group classroom training where your staff can share ideas with other retail professionals, or culturally immersive study trips to the countries where your customers originate, everything we do is designed to maximise your return on investment.

We deliver courses at every level: from shop floor to management, from introduction to diploma.

Email: info@global-blue.com