Advertising and awareness
Allow us to be the trusted concierge that guides international customers to your door
2009 saw the launch of the highly praised SHOP magazine, which integrates our on and offline information platforms for travellers. This year we’ve printed more than four million shopping guides (50 editions in 22 countries) and launched an online, interactive, multilingual traveller’s guide to accompany the print edition.
Promoting your brand to foreign customers can be expensive and unreliable. Our highly focused distribution through select airlines, fashionable stores and leading hotels ensures your brand reaches exactly the right audience.
SHOP magazine features writers from some of the world’s key fashion magazines, and is being published initially in key cities that include London,Istanbul,Germany, Singapore. New editions will roll out up to 2012. All include translations into key traveller languages.
SHOP magazine is beautifully illustrated and features hundreds of products, brands, store names, addresses and shopping maps. SHOP magazine is produced seasonally, to coincide with the international fashion collections.
In key cities there will be a separate Luxury edition devoted to premium travellers, alongside a Style edition devoted to the broader leisure and business travel market. These guides are fantastic opportunities for merchants and brands to target specific consumers with carefully orchestrated promotions and information. In addition, our new website will enable us to establish a rich dialogue with your customers and mobile applications will literally guide them to your door.
Email: info@global-blue.com