Where were you born?

Rome, the eternal city.

Where do you live?

In happening London.

Which is your favourite London neighbourhood?

Everything that fills my very busy day is in South Kensington, this is why it's my neighbourhood.

Tell us about your job.

I love what I'm doing and it inspires me everyday. I feel that at Motilo, we are changing the way women shop online forever and are pioneering social shopping.

What will you be doing during London Fashion Week?

I will be stretching myself, trying to cover my daily obligations alongside the main shows and friends’ parties. It's going to be a long week, but how exciting!

What do you like most about London’s style? How does it differ from style in other cities?

I love Londoners’ daring colour combination and quirkiness that stem from the historic English eccentricity. They are unique to this city.

Which Londoner’s style do you admire most?

I love Sophia Hesketh, one of the Motila Girls; she is the epitome of young, London style.

Which shows are you most looking forward to this season in London?

Erdem and Osman are my favourites at the moment. They are both feminine yet forward thinking.

Which are your favourite Fashion Week restaurants?

I love the Japanese restaurant Umu, every week of the year!

Which is your favourite show space?

I love the grandeur of Somerset House. It's the perfect frame for something fabulous.

And your favourite after-show venue?

This Fashion Week I think I'm going to love Battersea Power Station, since the Cavalli party sounds as though it's going to be loads of fun.

Do you have any advice for those attending London Fashion Week for the first time?

Sharpen your elbows!

Which are the most memorable fashion show you have ever attended?

Alaïa, for the July couture, and Chanel’s show is always incredible.

Which are your favourite designers?

I love this season's Gucci, Alaïa is one of my all time favourites, and I'm liking Osman.

Which are your favourite London boutiques?

I shop online darling!

And your favourite department store?

Still shopping online!

Where do you like shopping online?

Motilo.com, of course!

Which are your favourite cities for shopping?

Paris and New York.

And your favourite international store?

Corso Como.

What are your tips for surviving Fashion Week?

Flat shoes and learn to say ‘no’ – don't go to everything. Try to have your first glass of Champagne after 7pm and ignore the BlackBerry if you're not tweeting!