Vertu’s new store concept was launched in its Via Montenapoleone boutique in September 2011. Like Vertu, Via Montenapoleone is a testament to timeless elegance and sets an unprecedented standard for luxury. The Via Montenapoleone boutique is now perfectly positioned more than ever before to cater to Vertu’s discerning European and worldwide clientele, recognising the demand for state-of-the-art technology, exquisite craftsmanship and a concierge service of superlative quality.

The Via Montenapoleone store concept offers an inviting ambience. Customers have the opportunity to experience unique in-store elements such as a spectacular chandelier with remote-controlled LED glass panels that provides various levels of lighting. Fine art remains a highlight in Vertu boutiques, with Via Montenapoleone showcasing a handmade desk with leather trimmings from local art gallery Nilufar.

An introduction to the Vertu brand, services and products is provided by an LED engagement desk, an interactive touchscreen desk which provides an insight into the culture and values of Vertu as well as the product portfolio, should the customer prefer not to be guided by a sales consultant. These in-store features are exclusive to Vertu and are symbolic of Vertu’s advancement in both design and technology.