Blood Concept, a new fragrance concept from Milan, describes itself as ‘a private celebration of the vivid and fascinating liquid that flows in our veins’. Inspired by this ‘river of life’, Blood Concept comes in four different scents: O, A, B  and AB each represent a different blood type.

La Rinascente, Via Santa Radegonda 3, 20121 Milan, +39 02 7200 2264