Bruno Pieters’ cleanly considered, beautifully crafted, sharp and strong aesthetic defined Hugo Boss during his term as its creative director. As a guest designer for Weekday, the Belgian designer brought the Hugo Boss touch to a wider audience. His new project is a pure and powerful expression of his creative, ethical and intellectual philosophy. Pieters’ Honest By label promises complete corporate transparency, disclosing how the company creates its elegant and unconventional basics, from the sourcing of the yarn to the destination of the 20% donated to charity from each sale. Pieters will only use natural resources and environmentally conscious materials that he can present with pride on the brand’s website. Honest By never uses leather, fur or horns; the only animal product employed is organic, recycled or farm-raised British wool. In addition to all this good work, the real essence of Honest By is its remarkable elan. The folded, draped, artistically constructed garments reveal not only the wearer’s good heart but also a great sense of style.