Catwalk-inspired creations at competitive prices draw legions of fans into H&M’s flagship Champs-Elysées store. Against a backdrop of Parisian sandstone and contrasting industrial ironwork, find on-trend essentials and colourful basics. Chunky knits, sequinned party and dresses and graphic animal prints are scattered across three floors. Sell-out collaborations with designers such as Stella McCartney and Sonia Rykiel have given this popular chain its style credentials.