This summer’s most talked-about label on the Riviera is none other than Pucci. Jennifer Lopez turned heads in Pucci at the Cannes film festival and model-of-the-moment Anja Rubik asked Pucci’s artistic director Peter Dundas to design her wedding gown. Fashion mavens across the Riviera are snapping up this summer’s floaty dresses in homage to the model.

Emilio Pucci, Le Miramar, 65 boulevard de la Croisette, 06400 Cannes, +33 (0)4 9218 9898