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The Briefings combine the latest Global Blue transactional data with wider economic, ethnographic and tourism updates to provide a quarterly review of the past season, and a forecast of the coming one for major outbound globe shopper nations including China, Russia, Brazil, and Japan.
IN ISSUE 3: SPRING 2012
THE LAST QUARTER: Tax-free sales continue to rise extremely strongly year-on-year (40-50% in the case of many countries). The most impressive sales increases were…Read more.
KEY NATION UPDATE: In 2011, the number of Chinese tourists traveling overseas surged 20% year-on-year to 69 million. Despite a slowdown in the Chinese economy, the tourism growth rate dipped only slightly from 2010's 20.4%... Read more.
HOT TOPIC: January 2012 witnessed an extraordinary 93.2% rise in sales of Tax Free goods to Chinese globe shoppers. Even regular readers of The Briefing, familiar with the exponential rise of international shopping by Chinese tourists in recent years, will find this statistic startling. Read more.
LOOKING FORWARD: For Russians, 2011 was very positive, ending with a budget surplus, economic growth, and relatively low inflation. According to the Ministry of Economic Development, Russia enters 2012 in a good position to increase the pace of economic growth. Russia's economic growth should withstand the European recession, but only as long as oil prices are stably high. Read more.
ACTION POINTS: Maximize marketing investments on Chinese, and accumulate more insights than competition. Adapt store infrastructure and invest in front-line staff education to welcome and maximize sales to…Read more.
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