We are quickly building one of the world’s most recognised brands and a trusted friend for travellers. We are behind the biggest Tax Free Shopping programme and the Global Blue sign is already displayed in more 300,000 shop windows around the world. In the past few years, we’ve been working hard to develop and expand our business to become multi-product, multi-customer and multimedia
The power of our brand provides merchants with access to international travellers who enjoy shopping and spending abroad. We describe this particular type of traveller as Globeshoppers and we provide them with the guidance, insights and inspiration that make shopping the main attraction when they travel.
Our name and logo
In February 2010, we changed our name from Global Refund to Global Blue. We chose our new name to help us develop a brand capable of building a valuable and lasting relationship with travellers all over the world. Along with our brand identity, which heavily features blue, our name respects our heritage but moves us firmly into the next chapter of our growth.
Our logo, ‘The Journey’, features a line that represents the journeys travellers make as they move around the world.
