Since 1860 TAG Heuer has been setting milestones in Swiss watchmaking. It is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. TAG Heuer’s constant quest for innovation, excellence, performance and prestige is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions, Lewis Hamilton and Jenson Button. Its success is embodied in the brand’s icons, such as Leonardo DiCaprio, Shah Rukh Khan, Chen Dao Ming and WTA champion Maria Sharapova.