Burberry is pleased to announce its new flagship store on rue du Faubourg Saint-Honoré in Paris. The four-storey, 10,000-square-foot store is the brand’s largest and most technologically advanced store in France. Designed by Christopher Bailey, Burberry’s chief creative officer, the store features British materials and themes with an enhanced sound system and touch-screen technology. The Burberry Retail Theatre concept enables broadcast of innovative multimedia content direct from the brand’s London global headquarters to the in-store video walls. ‘We are thrilled to be opening our new flagship store in Paris. This store brings the modern attitude and energy of Burberry to one of the most iconic streets in the world,’ says Christopher Bailey.