Rolex has a built its reputation in the world of watchmaking on a mix of technical artistry, heritage and dazzling looks; its designs are as durable as they are sleek. Founder Hans Wilsdorf did much to help the rise of the wristwatch in the 20th century; his first timepieces, equipped with precise movements, set a standard for elegance and accuracy that the company has worked tirelessly to maintain. Rolex’s innovative models suit every mood and taste.