The Pure high-fashion boutique for children on Via Frattina, close to Piazza di Spagna, is a must-visit shopping destination in Rome. The airy two-floor space has a luxurious yet relaxed atmosphere and offers all the most sophisticated fashion brands for children and babies, including Armani, Gucci, Fendi, Moncler, Scervino, Simonetta, Blumarine, Burberry and Missoni. Pure’s friendly, professional team will guide you through the exclusive collections to help you achieve a total look tailored to the specific needs of children: simple and comfortable but also quirky, casual, smart or romantic. The versatile range includes items for children of all ages, from babies to young people aged up to 16, and includes an exclusive selection of accessories such as jewellery, scarves, ties, belts, purses and hats. From the very first steps, your child can be classic, elegant, fashion-forward and sophisticated – and proud to wear the designer collections that are also coveted by celebrities.