Founder Adi Dassler set out in 1920 to create the best possible shoes for sport, for protection and for durability. A century later, Adidas is not only a sports brand, but also a fashion label in its own right, as its recent collaboration with Stella McCartney demonstrates. Head instore for trainers, gym wear, accessories and football boots, as worn by Cristiano Ronaldo and Didier Drogba, among others.